Eirini Giannou is the Global Digital Selling Lead at Philips, one of the world’s largest companies focusing on the area of health technology, where she drives the implementation and execution of new tools, ways of working, processes, and technologies, making Philips one of the most engaged brands online.

Eirini has more than 15 years of experience in local, regional, and global levels, from companies such as Oracle, Avaya, and Microsoft, adding up to a history of delivering successful marketing and digital transformational programs in IT, Telecom, Tech, and Healthcare.

She specializes in digital ecosystems/capabilities design and deployment, change management, digital selling strategy, marketing programs (SMEs, Partners, etc.) and focuses on empowering and building the skill sets of all companies’ single and most important ‘’energy source’’, their people!